Terms of Service

This website is operated by Blue Ocean Strategy Australia ("we", "us", "our"). By accessing or using this website, you agree to these Terms of Service. If you do not agree, please do not use the website.

The content on this website — including articles, ebooks, frameworks, examples and reading recommendations — is provided for general information purposes only. It does not constitute professional, financial, legal or investment advice, and it does not create a consulting engagement or advisor–client relationship. Formal consulting services are provided only under a separate written agreement.

Unless otherwise indicated, the content of this website (text, graphics, logos, downloadable guides and page design) is owned by or licensed to Blue Ocean Strategy Australia and is protected by copyright. You may view, download and print content for your personal or internal business use. You may not reproduce, republish, distribute or commercially exploit our content without our prior written consent.

"Blue Ocean Strategy" is a methodology originated by W. Chan Kim and Renée Mauborgne. Third-party trademarks, book titles and logos shown on this website belong to their respective owners and are used for identification purposes only; their appearance does not imply endorsement.

You agree not to:

• Use this website in any way that is unlawful or infringes the rights of others;
• Attempt to gain unauthorised access to the website or its hosting infrastructure;
• Introduce viruses or other malicious code, or scrape the site in a way that degrades it;
• Misrepresent your identity when submitting an enquiry.

This website contains links to third-party websites, including Amazon (for recommended books), LinkedIn and Google. Some book links may be affiliate links, meaning we may earn a small commission on qualifying purchases at no additional cost to you. We are not responsible for the content, availability or privacy practices of third-party websites.

The website is provided "as is" and "as available". While we take care to keep the content accurate and current, we make no warranties, express or implied, about its completeness, accuracy or fitness for a particular purpose.

To the maximum extent permitted by law — and subject to any rights you have under the Australian Consumer Law that cannot be excluded — we are not liable for any loss or damage (including indirect or consequential loss) arising from your use of, or reliance on, this website or its content.

We may update these terms at any time by posting a revised version on this page. Your continued use of the website after changes are posted constitutes acceptance of the revised terms.

These terms are governed by the laws of Victoria, Australia, and you submit to the non-exclusive jurisdiction of the courts of Victoria.

Questions about these terms can be sent to enquiries@blueoceanstrategyaustralia.com.au.